EVERY WHICH WAY: Business and Publicity 1: The Poster

[The Schofield Kid]

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[Matt]

From Japan .





As I said in an earlier poster thread , no Clyde featured on any posters or flyers ..... he was the surprise .


Philo .

Sadly, the images Philo uploaded aren't online anymore. I found this image of the Japanese poster:

[Holden Pike]

The artist who designed and drew the poster, as well as for the sequel Any Which Way You Can, is the legendary Bob Peak. Peak was one of the busiest and most influential graphic artists of his day, and his movie posters are some of the most iconic of the '60s, '70s, and '80s. Saul Bass, probably the most influential of his era, designed the West Side Story logo and poster, but for some of the subsequent art and promotional material Bob Peak was brought in. That started him on the path to movie posters, where he quickly established his signature style with the stunning posters for My Fair Lady and Camelot. He is credited as one of the fathers of the modern movie poster, with his stylized portraits and use of collage and color. Some of his many posters include the Musicals Thoroughly Modern Millie, Mame, The Great Waltz, Mahogany, and Pennies from Heaven, classics of the spy and action genre in Modesty Blaise, Our Man Flint, In Like Flint, Enter the Dragon, The Yakuza, and The Spy Who Loved Me, Sci-Fi and Fantasy works including Rollerball, Superman: The Movie, Excalibur, Something Wicked This Way Comes, and The Dark Crystal, and on and on and on. Before he hit in the movies he was working a lot in advertising, including the (in)famous Marlboro Man campaign (don't smoke, Kids, it's not cool) and became as known for his magazine covers for Time and TV Guide as he did for the film work. His name may also be know to Star Trek fans. His TV Guide cover featuring Kirk and Spock is much beloved, and it later led to him designing the posters for Star Trek: The Motion Picture and the first four cinematic sequels.

[Holden Pike]

The most famous and iconic of all of his posters may be for Francis Ford Coppola's Apocalypse Now, and my personal favorite, which I have framed and hanging in my house, is Pennies from Heaven. Bob Peak was one of the greats, for sure, and I think the posters for the two Eastwood Orangutan flicks are fun and cool.

[AKA23]

I had no idea that the same man who did the poster for "Apocalypse Now" did the Which Way films as well. Holden, your encyclopedic knowledge of film continues to be a delight!

[devpatel1]

I like the poster a lot too......