Hello BDC! I have been waiting for others to weigh in on this before offering my thoughts, but since no one has done so, I am willing to go out on a limb with you on this topic. I definitely share your frustrations. When I first joined the board in 2000, this community was a hotbed of interesting conversations about Clint Eastwood and his films. As the years have gone on, there have been fewer and fewer discussions delving into these topics. I have tried to start many topics of interest to me, from whether "Unforgiven" is truly an anti-violence film to the role of religion in Eastwood's films, just to name a couple, and unfortunately, I haven't gotten very many responses. I sincerely appreciate the few people who did contribute to these topics, but like BDC, I would love to bring back the energy and interest we had on this board in the past. I think that many of our members have simply been on here for a very long time, and just don't have the same passion to debate these issues anymore. I fully support your desire to market this web community, and I hope that you are able to help bring in some new members hungry for engaging in these discussions. The Moderators have tried with movie nights and the film discussions of a few years ago to expand interest in these conversations, and I support their efforts. As a starting place, you can start to become more engaged in these conversations yourself, since you always have worthwhile contributions to make that are interesting, thought-provoking, and could help spur further dialogue. I know that I would personally value your contributions to these threads.
I would not be the best person to advise you about how to market things, but Facebook and Twitter are always good options. Another option would be to try to build relationships with movie sites with a large readership to post links to the board, or to try to develop relationships with film reviewers and ask them to post links to the board in their reviews of Eastwood's films. I am happy to continue to try to offer suggestions and will give this some more thought, but these are my preliminary thoughts.